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Alex Zaccaria, CEO and cofounder, announced in March that the company received a valuation of more than $1 billion dollars, although the startup’s journey has not been without its share of controversy.

According to The Atlantic, Linktree claims to have more than 20 million active users in 2022. One of the most popular options currently used by creators to make these mobile-optimized pages is Linktree.

Tying together all of a creator’s social media profiles, the landing page frequently points users toward how to support that person, whether through Patreon, OnlyFans, or a digital tip jar. The “bio” refers to the information on their profile, and the “link” typically takes you to a landing page filled with multiple hyperlinks.

“Link in bio” is a commonly repeated phrase on social media, often encountered while scrolling through TikTok, half-reading Instagram captions, and listening to YouTube videos.